Advertising on TV for the Indian Premier League (IPL) saw a 9% rise in ad volume per channel for the first 31 matches, revealed a TAM Media report today. The top advertisers and categories this season saw a significant increase of 38% and 59% respectively compared to last year's IPL. Ecom-gaming dominated the category list in all 16 IPL matches this year.
Goa has become the first state in India to issue QR codes for tourists with vehicles to streamline document checks and enhance their travel experience. Implemented through the Quick Pass mobile app, this initiative aims to reduce harassment and improve traffic compliance efficiency. The QR codes are valid for 12 hours.
Comments